Product strategy · AI · Growth

Turning AI into real product advantage.

I'm a product leader who helps companies drive growth, market expansion and transformation. I spent seven years leading product at Nike — three of them living and working in Europe — and before that at Overstock, Rent the Runway and Bloomberg. I've launched apps across Europe, China, Japan and Korea, and the design work has been recognized with Webby Awards three years running. I work across strategy and the technology that delivers it.

Start a conversation What I work on
7 yearsLeading product at Nike, three of them based in Europe
3× WebbyAward-winning app and commerce design
4 regionsLaunches across North America, Europe, Greater China and Asia Pacific
Global scaleConsumer and platform products used by millions

What I work on

Consumer and platform products at global scale — the technology, the strategy behind it, and the teams that ship it.

AI & computer vision in consumer apps

Taking research-grade accuracy and making it work in a store aisle or a living room — scanning, sizing and fit experiences shipped to millions of people.

Personalization members actually feel

AI-driven recommendations, membership and community experiences that move engagement and lifetime value rather than just click-through.

Digital and physical retail, joined up

Omnichannel experiences that make an app useful inside a store, and a store smarter because of the app.

Global launches & market expansion

Taking a product built for one market and making it work across dozens — localization, regional partnerships, and the operating model to sustain it.

How I help

Most engagements start with a short conversation about where AI and product can move the business.

01

AI product strategy

Find where AI and advanced analytics create real advantage: efficiency, personalization and new business models. Then turn it into a roadmap your team can ship.

02

Growth & market expansion

Omnichannel and DTC growth, new markets and global product operations at scale.

03

Advisory & fractional leadership

Ongoing advisory, board roles and fractional product leadership for teams that need senior judgment without a full-time hire.

Industries

  • Premium retail & fashion
  • Home & furniture
  • E-commerce
  • Media
  • SaaS
  • Fintech

Technical fluency

  • iOS & Android
  • AWS & GCP
  • Commerce systems
  • AI / ML applications
  • AR
  • Analytics
  • APIs & enterprise architecture

Let's talk

Tell me what you're working on.

jaime@jaimeweb.com Message me on LinkedIn